Last month I looked at the importance of ‘mindset’ and how the right mindset can improve your punting.  Well I said at the end of that article that I would be looking at importance of a horses previous starting price. This is the first of two-parts on the subject. This month’s article looks at backing

The Psychology of betting tends to be underestimated by most punters which is a shame as it’s the difference between success and failure. From my long years of punting I estimate that successful betting is 70% psychological and 30% the mechanics of the bet. If you want to win long term at this game, then

There’s just one fundamental objective for punters and that is to make a consistent profit. To achieve that objective doesn’t necessarily depend on hours of form study or detailed assessment of each horse chance in the race. Most punters don’t have the time or experience to undertake such tasks. Confusing Stats As punters it’s important

Having A Hunch – The Importance of Intuition in Betting I’m sure you will have seen the Betway advertising campaign, designed by Saatchi & Saatchi and the notion of ‘having a hunch’ and sticking to that hunch when discussing sports betting outcomes. The ‘hunch’ is a universal concept in betting, it’s that ‘gut feeling’ that

At the start of the year I looked at how you can use favourites to make your betting more profitable and how the Favourite-longshot bias continues to be relevant as ever. As punters still overvalue the “longshots” and undervalue ‘favourites’ or in other words, favourites are under bet whilst longshots are over bet. I highlighted

There’s just one fundamental objective for punters and that to make a consistent profit. To achieve that objective doesn’t necessarily depend on hours of form study or detailed assessment of each horse chance in the race. Most punters don’t have the time or experience to undertake such tasks. In the second part of this short

When looking at a race for the first time. How many of you consider pace before delving into the form of each runner? I must confess until recently, I didn’t. However, pace is now becoming a very important part of the way I go about analysing a race. There’s nothing more frustrating than spending time