RMG and HBA Unite to Launch All-in-One Racing Hub
RMG and HBA Unite to Launch All-in-One Racing Hub
Racecourse Media Group (RMG) and Horse & Country TV’s parent company, HBA Media, have joined forces to unveil a new, centralised platform that promises to revolutionise horse racing content delivery and fan engagement. The partnership aims to create a seamless, one-stop digital destination for enthusiasts, fans, and broadcasters around the world.
Strategic Collaboration to Streamline Racing Content
Both organisations bring their unique expertise to the table:
- RMG provides broadcasting rights for some of the UK and Ireland’s most prestigious racecourses, including Cheltenham and Aintree.
- HBA Media is a leading distributor of premium horse racing events on the global stage, forging broadcasting partnerships in over 170 territories.
This alliance focuses on improving how content is packaged, produced, and distributed internationally, forging a new benchmark for the presentation of thoroughbred horse racing.
A Unified Platform for Fans and Broadcasters
The core objective of this collaboration is to create an all-encompassing hub that offers:
- Live and on-demand racing coverage
- Original documentaries and features
- Behind-the-scenes access to races and trainers
- Real-time data integration for deeper viewer engagement
This hub will cater to both casual fans and dedicated followers, providing a richer, more engaging user experience powered by cutting-edge technology and high-quality storytelling.
Expanding the Global Reach of British Racing
By aligning their resources, RMG and HBA Media aim to bring British and Irish racing to a wider global audience. With a renewed focus on storytelling, digital accessibility, and immersive content production, the future of racing coverage looks more dynamic and inclusive than ever.
Future-Proofing the Sport Through Digital Innovation
With racing audiences increasingly consuming content across multiple digital platforms, this unified approach is designed to appeal to both current fans and the next generation of followers. The strategic alliance not only safeguards but also modernises the presentation of horse racing for the digital era.
The new hub is set to go live ahead of the 2024/25 National Hunt and Flat racing seasons, marking a significant step forward in the sport’s ongoing journey toward digital innovation.
