Why 11% ROI beats 30% (and a secret bonus)

Did you see yesterday's mail?

If not, you can read it here.

Note: If you would like to be added to our mailing list to receive these messages – Please Click Here

Those that signed up have had a little surprise in their inbox this morning — a secret bonus they weren't expecting.

I wasn't going to mention it, but we've had questions into support asking why a welcome email arrived "for something I didn't pay for." So here we are.

Anyone who joins today gets the same surprise. A bigger bonus for annual members, a smaller one for monthlies.

My point yesterday really goes to the heart of the big price/low strike rate vs small price/high strike rate argument.

Here's the thing most people miss: if you only need a 20-point bank to follow a service, a modest ROI can outperform a big one.

Take a service with a 32% strike rate and 11% ROI on a 20-point bank. After 200 bets, that bank has more than doubled.

Now take a service with a 30% ROI — but it needs a 100-point bank to ride out the losing runs. After the same 200 bets, the bank grows by 60%.

The bigger ROI service made more raw points — but you tied up five times the capital to get there. Stake the same £100 across both and the high strike rate service wins every time.

Executive summary: High strike rate = shorter losing runs = smaller bank needed = better return on your actual money.

Dan's Shorties fits the bill.

All the best

Darren Power

PS Click here to join Dan's Shorties

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