Image shows the back of a man loking up at the words Win Win

A Q and A with Ryan Phillips of Exponential Bet / Part I

Today we had a chat with Ryan Phillips of Exponential Bet.


Hi Ryan, and many thanks for joining us this month, first off would you start by telling our readers a little about yourself and your background?

Thank you for inviting me.

I’m a professional sports bettor and trader, and I run a website called Exponential Bet.

Back in 2009 I found Betfair, and I just couldn’t believe it was even available online.

I managed to lock in a profit on a football match in the over under 2.5 market at my first attempt, and from that moment on all I could really think about was how I could do this more and more on a regular basis across multiple markets.

I see a limitless potential to exploit the exchange both with betting and trading, so I began sharing my ideas and strategies online within various forums, but by far the most popular was my Betfair community blog posts, which Betfair used to advertise on the main page for the old exchange as it was set up.




They actually looked after me to their credit and gave me a lot of confidence to share my ideas. I was involved more on the site at that time, and used to cover major racing events for them. You know you’re in the Betfair good books when they send you free hospitality tickets to the big events regularly.

I don’t get that now unfortunately as management changes, and the community is nothing like it was, but I still rate Betfair as the number one betting exchange, nothing comes close in fact.

I intend to re connect to Betfair again and re attend their trading conferences. It’s just finding time as always, but it’s something I would recommend to anyone looking to get serious with sports trading.

From there I met like-minded members and we created a collaboration website of contributors called Zerohype, which we did for a few years until all going off in our separate directions.

We covered football and horse racing systems primarily, but also tennis and darts.

From the writers I stay in touch with from the old project, Darren Moore who worked as a writer on the ZH Ratings service went on to create Betting Gods, Alex Lee went on to open a record shop in Manchester and then join a successful industrial techno band, Paul Caruthers went on to create Bet Green and become a well-known property investor, and I also went in to property, but developed an interest in trading, and investing in cryptocurrency markets, but always continued my activity with Betfair.

The site focuses on steady long-term gains with no promises of get rich quick. I go the extra mile to put people off who are looking for that type of betting advice.

A couple of years ago while working in property investments I decided to start creating do it yourself style betting guides, starting with Dutch betting, and specifically how to create profitable Dutch Multiple bets using Betfair’s BSP Multiples section, which I mentioned earlier. It’s a really useful tool rarely used, and as its exchange based you can win and win without any limitations.

This Dutch Betting guide surprised me how popular it became in a short space of time, and from there Exponential Bet was born which is now my primary business.

The ethos of showing you how to do it yourself has remained as the sites grown in popularity, with each service having a guide available, and of course offering automation being a natural progression.



Lots of members want to learn and get hands on, but an even larger spread of members want something they can either set and forget, or receive simple advice to follow each day.

Being only in the second year of operation and starting with a simple to learn Dutch PDF with a few videos, to now having multiple strategies running using either web based platforms or downloadable software, along with solid joint ventures in place, Exponential Bet has come a long way.

I keep my blog updated at least once a week with new developments, basically what I’m working on, also with my own personal slant on the world from time to time as it’s a good outlet to vent.

Exponential Bet also offers fully automated betting and trading strategies running on my own betting software created by Guy Thomas.

Image shows a graph of In Play Betting

At present the downloadable software runs two out of the box systems that can be left to place bets unattended, simply set your stake and leave it to work for you.

The two systems running with Expo Bot are both early access beta versions, and still in the development phase, but are in profit since becoming available. The stand-out is the Auto Dutch Beta which in just over three months is showing approximately 40% total balance growth.

Occasionally I’ll share a product during its creation stages and make it available for a reduced price during this period. Some members like to be involved at this early phase and provide input towards the official version, although it’s not for everyone, and I always re iterate on the landing pages these are beta products.


Expo Bot is more for the robotic style systems running a strict betting template, which without doubt requires a long-term view to reap the rewards of this style of betting, but it’s definitely worth adding to the betting portfolio.

I also partner with Nigel Dove, who’s a talented developer that’s created many betting and trading platforms. We’re working to integrate Hedger Pro into my Trade Guide, and also for In Play Trading available to One Subscription members.

Image shows a man standing looking at a sin which suggests winning leads to winniing.

I’ve been testing Hedger Pro’s ability to find In Play trades recently, and it’s been very successful as the data is based on sound logic.

Additionally, later this month Nigel and myself are releasing a cloud based remote betting platform for my Dutch Betting subscription service.

Image shows a tree in the shape of an upward arrow with the description "Dutch Betting - Subscription and Guide"

This basically means I can place my Dutch bets for members close to race time, they set their stakes, I don’t need to access their accounts, but the Dutch bets I place are added to their Betfair account remotely in the cloud.

This means no more emailed advice required for these specific bets, anyone in another timezone can benefit, or if you’re working 9 – 5 for example and unable to open emails to place advised bets, these can be done for you according to your set stakes.

I will still send my Dutch BSP Multiple bets by email given the nature of the process being unable to be automated. These are Dutch bets placed using Betfair’s BSP Multiple section, a rarely used gem of a feature available that most members know nothing about. You can watch a video on this within my You Tube channel.

Image shows a screenshot of a Betfair account.
https://www.youtube.com/watch?v=mI1adXU5-e8

I do well with my Dutch Multiple bets, with my longest win run to date at 59 in a row in 2017, during 2018 I hit 44 consecutive wins when I simplified the selection process, and currently showing a 94% strike rate with 46.7% steady profit growth.

The additional remote betting aspect will add a new dimension to the service. Which will then lead to remote swing trading already in the pipeline.

I’m definitely not an expert scalper but can hold my own. Trading using a scalping style is I’d consider virtually impossible to automate.

Swing trading however using specific data can be very profitable and has the scope to automate the process.

The Trade Guide V4 available at Exponential Bet teaches a few simple ways to swing trade using data available free on the internet and one subscribed service.

This is not a complete how to trade guide, just strategies to repeat often enough to profit, and over 134 trading days following the information in the guide I’ve been able increase my balance with an 838% profit growth.

If we take in to account multiple users will be looking for the same trades on a live exchange, automated trading will never be 100% perfect, but still doable, and over time the remote access version will be available to a limited number of members. Limited for obvious reasons of market volumes, liquidity etc.

For now though the automated trading exists within software available, and files I provide to run the trades unattended.

I’m also working with another couple of websites I’ll introduce later next month to members, one of which offers an amazing football trading platform, this operates both in play and pre match.

I’ve never seen a more reliable data source than what they offer, so over the off season I’ll be running tests with this and preparing to introduce it to my members, both with my own activity and showing how I use it.

Up until then I’ll blog my progress and post to You Tube videos showing the platform in full operation.

I’m a big fan of creating partnerships with decent people in the industry, as we can all help each other reach the right people, and ideally push the none reputable businesses further down the search engine.

What makes a great business is talented people working together, and instead of trying to compete with other sites providing amazing services, I feel it’s much more productive to integrate our skills.

Wouldn’t it just be better for the general public if Apple and Android integrated for example, instead of forming the divide and making us decide.

Anyway, I’ll get off my soap box… Haha..

I could go on and on about Exponential Bet, and my partnerships to develop data driven long term profitable trading and betting systems, as I’ve a lot completed and available right now, but an equal amount being worked in the pipeline.

Going forward it’s about maintaining the quality of the website, improving on this, and delivering more value to members.


My own personal goal is to actually retire in a few years. When I say retire, I mean have the site running in such a way that it no longer requires my daily at the desk for 8 to 12 hours a day contribution.

Would you say that you have a “typical” working day, and how would you describe it?

I’d definitely say my day is not typical, but 100% routine based.

As in, I’m at my desk five to six days a week working from the second the PC fires up, to when my eyes give up or the carpel tunnel kicks in.

Nowadays this consists of betting and trading mostly, developing the existing strategies available at Exponential Bet, and personally assisting members or new enquiries.

Working on the software available both web based and downloadable to run the automated systems is a relatively new addition to the site since October 2018, but now part of my daily / weekly schedule.

I’m constantly busy and just one of those people who has a permanently active mind.

I enjoy it, feel blessed in fact that I get to do something that’s my own work. We all need a break from time to time to avoid burnout, but I’ve learned this after initial site launch when in year one I took a few days off in total, and came out the other end with a successful business, but totally exhausted.

Now I’ve a much better work life balance and just do my best each day, but when I clock off I do so, and don’t just carry on my smart phone until I fall asleep with it stuck to my face. Which has actually happened.

Obviously from time to time when I release something new and members need extra support I remain available for longer during bedding in, as I always do everything I can for everyone who joins, but in order for me to give my best I also need to function at my best, so my working day / week is now well regimented and I feel I’m able to contribute more to the site overall.

As we head to June I’m releasing the remote Dutch service, which is the cloud based betting platform I mentioned earlier created by Nigel Dove.

This will add to my work schedule during the day, meaning I will be placing the remote bets for each member, but only the same bets I place myself as they all get placed in each member account in one go.


This is cutting edge stuff, not just copy betting as you’ve probably seen, but a real personal service delivering my own daily Dutch betting strategies remotely to each member.

It will be the same when I include remote swing trading, and only what I’m doing already, but able to place the trades for each member subscribed to the service or receiving access as part of the guide purchase.

The ability to offer this with the extra benefit of using track side data, as opposed to sending info in advance, or fully automating it with a set template, will really add incredible value to the service, and create positive profit growth for all involved.

Which brings me back to my guides, as I work on these each day when I can to improve them, and each member who’s purchased any of these betting or trading guides receives all future updates for life included in the one-off purchase.

Which I feel gives people a lot more value and confidence, plus they get to enjoy a system developing and becoming more effective over time.

I’m none stop, but that’s how I like it for now until I hit 50 (3 years away), then I aim to slow down and let the automation do its thing for me a lot more.

I’ll still operate a service, as I love Betfair too much and my member interaction, but it will be nice to take my foot off the gas at that point and focus on other businesses I’m involved in which are more outdoorsy (ie not at the desk starring at three screens all day / healthier not sat on my ever growing ass).

Find out more about Ryan next month when he offers up a more personal insight in his love of horses and his opinion on the gambling industry.

You can read part two of the Q&A with Ryan here

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